A short quote from
Will Connell

"I started Watchpoint Group to provide the financial leadership business owners need to achieve the vision they have for their businesses. The work we do impacts not only those business owners, but their employees, customers, vendors, and communities. I’m proud of what we’ve built at Watchpoint and am excited about the future."

Will Connell

Will began his career in the technology sector as a developer and entrepreneur. He was a partner in a startup that sold to a strategic buyer in the late ‘90s, and learned about M&A, finance, and business exits. Will then pursued his MBA at the University of Texas where he was involved in the entrepreneurship and venture capital community. 

While a grad student, Will began to advise businesses and built financial forecasts and models to help business owners make better business decisions and raise capital. After obtaining his MBA in 2004, he became the CFO of a distressed company in the building materials industry. Will and the management team turned the company around resulting in the sale to a strategic buyer. That experience led Will to pursue a career in business advisory to privately-held companies. 

After spending seven years as a business broker and M&A advisor, Will founded Watchpoint Group to provide financial leadership and guidance to business owners and their management teams. 

Will lives in the Brookwood Hills neighborhood in Atlanta with his wife Anne and daughter Elizabeth.

Hometown:

Nashville, Georgia

Service Location:

Southeastern US, Texas

Advisory Expertise:

  • Value Creation
  • EBITDA Enhancement
  • Capital Structure and Access
  • Strategic Planning
  • Prep-to-Exit

Sector Specializations:

  • Manufacturing and Industrial Services
  • Construction and Trades
  • Professional Services
  • Technology Companies

Education:

  • University of Georgia – BBA - Concentration in Management Information Systems
  • University of Texas at Austin – MBA – Concentrations in Entrepreneurship and Financesome text
    • Venture Fellow
    • President, Entrepreneurship Society

Interest and Hobbies:

  • Family
  • Music
  • Tennis